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Tuesday, July 2, 2013

How did Tupperware begin? Who created it?

An avid inventor called Earl Tupper created Tupperware in the early 1940s. Experimenting with a
purified by-product of the oil refining process, the American invented a durable, flexible, odourless, non-toxic and lightweight product that he used to create storage containers.
Tupper’s aim was to develop a product that would keep food fresh in the new age of electric and gas refrigerators, so popular in postwar America. He patented the ingenious Tupper Seal in 1949 not long after introducing the range into department and hardware stores. Unfortunately consumers did not understand how to use the Seal – sales faltered and the product languished on shelves.

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